Client
Dec 25, 2025
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Branding
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Developement
Cycle E-commerce & Platform Design
Cycle required a complete digital experience that combined e-commerce, services, community, and brand storytelling into a single cohesive platform. The project focused on designing a scalable and intuitive experience for both desktop and mobile users.
About the project
This project involved the full design process of Cycle’s platform, starting from requirement analysis and UX definition to wireframes and high-fidelity UI proposals. The goal was to create a seamless shopping and content experience that reflects Cycle’s brand values and cycling culture.
The process started with analyzing client requirements and defining core user flows. Low-fidelity wireframes were created to structure key sections such as the homepage, product listings, product detail pages, and service flows.
High-fidelity designs focused on clean layouts, strong visual hierarchy, and a bold yet functional UI system that highlights products, technical specifications, and brand storytelling. Special attention was given to PLP and PDP usability, service booking flows, dealer information, and community-driven content.
Summary
The final result is a cohesive and scalable digital platform that unifies e-commerce, services, and community in a single experience. The design improves navigation, product discovery, and brand engagement while providing a solid foundation for future growth and feature expansion.
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