Client
Jun 7, 2024
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Developement
Masava Logistics & Sales Dashboard
Masava required a robust and scalable logistics dashboard to manage sales operations, accounts, orders, payments, product testing, and performance metrics for their operations in Canada. The project focused on designing a data-driven platform that supports complex workflows while remaining clear and easy to use.
About the project
Masava is a logistics and distribution company operating in Canada that needed a centralized platform to manage sales accounts and operational workflows. The project covered the full UX process, from research and flow definition to high-fidelity UI design.
Designing complex workflows for accounts, orders, and payments
Managing large volumes of data without overwhelming users
Creating clear dashboards for metrics and performance tracking
Supporting multiple user actions from a single account view
Ensuring usability across desktop and mobile contexts
Maintaining clarity and speed in operational tasks
Challanges
Designing complex workflows for accounts, orders, and payments Managing large volumes of data without overwhelming users Creating clear dashboards for metrics and performance tracking Supporting multiple user actions from a single account view Ensuring usability across desktop and mobile contexts Maintaining clarity and speed in operational tasks
The project started with in-depth research to understand sales and logistics workflows, focusing on how accounts are managed, orders are created, payments are processed, and product testing is requested.
User flows were mapped to support key actions such as account review, order creation, check-ins, follow-ups, and metric analysis. Wireframes helped define information hierarchy and navigation, while high-fidelity designs focused on clarity, consistency, and efficiency.
The interface uses structured layouts, clear tables, and visual indicators to surface critical data such as sales performance, pending orders, payment status, and inventory activity. Special attention was given to dashboard views, account detail pages, and actionable data components that allow users to move quickly between insights and actions.
Summary
The final result is a comprehensive logistics and sales dashboard that centralizes critical business operations into a single platform. The solution improves operational efficiency, data visibility, and decision-making for sales and logistics teams, while providing a scalable foundation for future growth and feature expansion.
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